Case Study: Cox Media Group streamlines campaign oversight with NinjaCat AI Agents

How AI Agents Can Scale Your Team’s Impact

The customer, Cox Media Group (CMG), faced the challenge of manually monitoring over 200 client accounts for campaign anomalies like pixel failures and impression drops. This process was time-intensive and prone to human error, posing a risk to campaign performance and client satisfaction. To address this, they partnered with the vendor NinjaCat to implement a custom AI agent.

NinjaCat developed a tailored solution named CM 360 Pixie, an AI agent that automates the detection of data anomalies. This allowed CMG to proactively address potential issues, saving the team hours of manual work each week. The solution significantly improved campaign oversight, minimized disruptions for high-value accounts, and reduced the risk of client churn. The success of the NinjaCat agent empowered the team to focus on higher-value strategic work and strengthened client relationships.

Cox Media Group

Mindy Buckalew

VP of Digital Business Operations