Case Study: Entrata boosts marketing efficiency with NinjaCat and Shape

Entrata's Winning Combination with NinjaCat and Shape

Entrata, a property management platform serving more than 26,000 apartment communities, needed a better way to handle marketing reporting and paid media budget management. Before working with NinjaCat and Shape, the team manually aggregated data, created multiple property-level reports, and tracked ad spend by hand, making it difficult to analyze performance at the asset, region, and portfolio levels.

NinjaCat helped Entrata build a custom reporting dashboard that unified marketing, advertising, and analytics data into one place, while Shape centralized paid media spend management across Google Ads, Microsoft Ads, and Facebook Ads. With NinjaCat and Shape, Entrata now saves hundreds of hours each year, powers 818 client dashboards, and has regained nearly 30% of its time to focus on improving marketing performance.

Entrata