Case Study: Cox Media Group achieves faster campaign monitoring and automated reporting with NinjaCat

Cox Media Group’s Success with AI-Powered Automation

Cox Media Group, an integrated media company with TV, radio, digital, and national media operations, needed a better way to standardize reporting and reduce manual work across teams. Working with NinjaCat, they sought to improve consistency, speed up analysis, and use AI to streamline reporting and campaign operations.

NinjaCat helped Cox Media Group implement master reporting templates, AI Copilot, and custom AI agents like Sally and CM 360 Pixie to automate search query analysis and monitor campaigns for pixel/tag issues. The results were significant: CMG expanded monitoring from 50 clients twice a week to 200 clients daily, cut monitoring time from hours to about 10 minutes, and reduced issue detection from up to four days to within 24 hours, helping protect high-value accounts and improve team efficiency.

Cox Media Group