Case Study: Smart Search Marketing achieves insight-driven, ROI-justifying client reporting with NinjaCat

Client reporting is a great way to justify ROI. Marketing is an investment into the growth of your business. Reporting shows your value to clients

Smart Search Marketing, a full‑service B2B digital marketing agency, needed to transform client reporting from simple data dumps into strategic, actionable insights. VP of Client Delivery Patricia Hurst led a vendor review and, after demos and research, chose NinjaCat for its reporting, monitoring and call‑tracking capabilities to provide automation, consistency, API integrations, templates and time savings across teams.

NinjaCat’s Reporting, Monitoring & Call Tracking platform gave Smart Search Marketing centralized dashboards and presentation‑ready reports that scale with the agency’s growth. The result: 100+ clients now receive high‑quality, insightful presentations and dashboards, analytics and client services report improved data accuracy and confidence, teams are more efficient, KPIs are standardized for strategic conversations, and client investment in new campaigns has increased—without adding overhead or a dedicated reporting hire.

Smart Search Marketing

Patricia Hursh

VP of Client Delivery