Case Study: Ski Dazzle achieves year‑round engagement and boosted ticket sales with NING

Ski Dazzle - Customer Case Study

Ski Dazzle, which produces four major consumer ski and snowboard shows, needed a way to connect with attendees year‑round, promote regional events, and drive ticket sales. They turned to NING, creating five Ning Networks (one for each show plus a social network) to maintain ongoing engagement between shows and better target local audiences.

NING helped Ski Dazzle implement separate, show‑specific Ning Networks with integrated ticket‑purchase banners and easy content controls (Features page, Tab Manager, Notes). The result: a drastic increase in off‑show activity and measurable growth in participation—more videos, photos, blog entries and discussions—while show pages continue to draw strong traffic and support ticket sales; the approach is easy to scale as Ski Dazzle expands.

Ski Dazzle

Greg Hendrickson

Network Creator