Case Study: My Modern Metropolis achieves double-digit CPMs and sponsorship deals with NING

Making Money on Our Ning Network by Advertising

My Modern Metropolis, a publisher and community built on the NING platform, faced the challenge of turning its Ning network into sustainable ad revenue. They needed to grow traffic and define a content niche to meet the minimum thresholds demanded by premium ad networks and monetize site real estate effectively.

Using NING as their platform and Google Ad Manager to run placements, My Modern Metropolis focused on high-quality, shareable content and community growth; that strategy drove viral traffic to tens of thousands of daily visitors, enabled double-digit CPMs, and led to premium ad-network deals, site-specific buys and sponsorships within about two years. NING provided the scalable foundation that let them attract advertisers and increase measurable ad revenue.

My Modern Metropolis

Alice Yoo

Founder and Editor-in-Chief