Case Study: KicksOnFire achieves rapid sign-ups and higher member engagement with NING

Kicks on Fire shows us how to run a great promotion

KicksOnFire, founded by Furqan Khan, is a sneaker-focused community that operates My.KicksOnFire.com on the NING platform. Facing the challenge of keeping sneakerheads engaged and converting visitors into registered members, KicksOnFire uses NING’s social network features to run promotions and contests tailored to its audience.

Leveraging NING’s blogs, forums, groups, media sharing and broadcasting tools, KicksOnFire runs simple, monthly giveaways tied to high‑hype sneaker releases. Because entry requires network membership, these promotions produced a measurable uplift—sign‑ups surge during contests and member interaction climbs markedly—demonstrating NING’s role in driving growth and engagement.

KicksOnFire

Furqan Khan

Founder/Owner