Case Study: Authentic Brand Keeps Teams Aligned and Issues Under Control with Ninety.io

Ninety Became the Center of the Universe for Authentic Brand

Authentic Brand, a marketing services firm with 11–50 employees based in Minneapolis, was running its operations with documents and spreadsheets and struggling to keep its team aligned, its issues list under control, and its growth plans visible to everyone. Founder and CEO Jennifer Zick needed a better way to manage the company’s operating structure and keep a distributed team on the same page.

Ninety.io provided the solution by giving Authentic Brand a single, centralized system for meetings, scorecards, priorities, to-dos, issues, and vision. With Ninety, the team improved accountability, made issues visible and solvable instead of letting them pile up, and gained a clear view of performance and growth goals; Jennifer said that without Ninety she would feel like she was “running blind.”

Authentic Brand

Jennifer Zick

Founder & CEO