Case Study: NIQ scales global panel recruitment with nine.am

How NIQ grew with $20M+ media budget managed

nine.am partnered with NIQ, the world's leading consumer intelligence company, to address their challenge of scaling consumer panel recruitment. NIQ needed to rapidly acquire over 250,000 active households across 17+ diverse international markets while maintaining strict cost targets, as traditional methods were too expensive and insufficient.

The solution from nine.am involved building a comprehensive performance marketing engine. This included a multicultural UGC production system, cross-channel campaign management, and a scalable quality assurance framework. The results were significant, with nine.am successfully managing a media budget of over $20 million across 17+ countries and a network of over 100 unique creators per month to achieve global recruitment goals.

NIQ