Case Study: Hurom achieves 4x revenue growth with nine.am

How Hurom grew with 4x revenue growth

Hurom, a premium slow juicer brand, needed to scale in the competitive kitchen appliance market and justify its high price point against lower-cost alternatives. The challenge was to educate consumers on the benefits of slow juicing while still driving conversions. They partnered with the vendor nine.am for performance marketing services to address this.

The solution from nine.am involved creating an editorial authority content system, building a full-funnel paid media architecture, and implementing an influencer authenticity framework. This approach successfully positioned Hurom as a premium choice and delivered significant results, including a 4x revenue growth, a 70% reduction in CPA, and over 150 million brand impressions.

Hurom

David Park

Marketing Director