Case Study: Mogu Mogu achieves 30M+ account reach with nine.am's micro-influencer campaign

How Mogu Mogu (Sappe) grew with 30M+ accounts reached

The beverage brand Mogu Mogu, a product of Sappe, faced the significant challenge of introducing its unique coconut jelly drink to the competitive US market. With American consumers unfamiliar with the product and up against established brands with larger budgets, Mogu Mogu partnered with the vendor nine.am to launch a performance marketing campaign aimed at market education and growth.

The vendor nine.am implemented a solution built on a network of over 65 local micro-influencers who created authentic, experience-driven content like taste-test videos. This strategy, optimized for cost-efficient engagement, successfully reached over 30 million accounts and achieved a cost per engagement of under two cents, effectively building widespread awareness for Mogu Mogu.

Mogu Mogu