Case Study: Tupelo boosts sales and conversion with NINE15 Shopify redesign

Tupelo boosts gross sales 95% with NINE15

NINE15 partnered with Tupelo, an outdoor lifestyle brand, to redesign and re-theme their Shopify website. The challenge was to modernize the storefront to meet new growth goals, boost performance, and create a scalable foundation that could support the brand's expanding product line.

The solution involved building a custom, conversion-driven Shopify experience with a focus on UX and mobile optimization, performance enhancements, and data-informed navigation. The results for Tupelo were immediate and significant, with the new site yielding a 22% increase in conversion rates within the first week and contributing to an overall 95% increase in gross sales.

Tupelo