Case Study: Renegade Running boosts conversion and loyalty with NINE15’s Shopify redesign

Renegade Running boosts conversion 45% with NINE15

Renegade Running, a specialty run store with locations in Oakland and Los Angeles, needed a digital experience that better reflected its community-driven mission and supported its multi-store operations. Their existing Shopify site suffered from low product visibility, poor conversion rates, and a lack of space for storytelling, creating a disconnect with their brand. They partnered with NINE15 to address this challenge.

NINE15 designed and developed a custom Shopify theme with a modular system, improved navigation for product discovery, and added a blog for community storytelling. The solution led to a 45% increase in conversion rates, a 23% increase in online sales growth, and a 28% increase in the returning customer rate within two months of launch. The new site from NINE15 successfully bridged the gap between Renegade's online and in-store experiences while supporting future scalability.

Renegade Running