Case Study: Criquet Achieves Higher Sales and Faster Site Speed with NINE15's Shopify Optimization

Criquet boosts average order value 4% with NINE15

Criquet required a more optimized and high-performing user experience on their Shopify site to support their expansion into new product categories and larger marketing initiatives. They needed a structured experimentation framework to validate design ideas and reduce friction for measurable growth, which led them to partner with vendor NINE15.

NINE15 implemented a rigorous A/B testing and experimentation methodology, re-theming the Shopify store and building custom components. This data-led approach resulted in a 7% increase in gross sales, a 4% increase in average order value, and a 42% increase in site speed, leading to higher conversion rates and improved mobile engagement for Criquet.

Criquet