Case Study: myCast.io boosts search visibility and site performance with The Nine

myCast.io boosts Desktop PageSpeed by 23 points with The Nine

myCast.io, a content platform reliant on search and AI-driven discovery, faced challenges with its technical SEO foundation, failing Core Web Vitals, and a lack of visibility into its site's performance. They engaged The Nine for a retainer encompassing Search Engine Optimization (SEO), Answer Engine Optimization (AEO), and Performance Engineering to address these issues.

The Nine implemented foundational technical fixes, including a comprehensive sitemap structure and on-page SEO elements, and provided a live audit dashboard for real-time performance tracking. This resulted in a desktop PageSpeed score increase of 23 points to 92, a reduction of 388 KiB in JavaScript, and improved Core Web Vitals. The measurable impact included enhanced crawlability and a clear path for ongoing mobile and AEO improvements, all managed through The Nine's transparent operating cadence.

myCast.io