Case Study: Alabama Credit Union improves web performance and engagement with The Nine

Alabama Credit Union cuts engagement drop with The Nine’s 28/100 mobile performance audit

Alabama Credit Union engaged The Nine for an Insight Genesis audit after experiencing a significant 10.5-point drop in its website engagement rate. The challenge was a critical performance issue, identified by a PageSpeed score of 28/100, which was causing users on slower devices to leave the site and negatively impacting search rankings due to excessive JavaScript and third-party scripts.

The Nine provided a comprehensive audit and a clear remediation roadmap. Their solution involved immediate quick wins, such as fixing the homepage H1 and Open Graph image, followed by performance surgery to reduce scripts and unused code. This work by The Nine was designed to recover the lost engagement and improve Core Web Vitals, directly addressing both the user experience and SEO challenges with a sequenced plan for measurable outcomes.

Alabama Credit Union