Case Study: Purolator Filters strengthens brand unity with a custom Nimlok exhibit

Purolator Filters builds a 40' x 40' custom exhibit with Nimlok

Purolator Filters, a US-based automotive accessory manufacturer, faced the challenge of redesigning their trade show exhibit to align with new brand standards issued by their parent company, Mann+Hummel. They needed a new 40' x 40' custom exhibit from vendor Nimlok that would establish brand unity, incorporate both company brands, and provide spaces for private meetings, public displays, and guest seating.

The solution implemented by Nimlok, through their exclusive distributor Nimlok St. Louis, was a custom modular exhibit. It featured a unique hanging structure designed to look like an automotive filter that spanned the entire space, prominently displaying both the Purolator and Mann+Hummel logos. The design included built-in private meeting rooms, open areas for attendee traffic flow, and distinct guest seating areas. This resulted in an exhibit that successfully communicated the merged corporate identity while providing the required functional spaces.

Purolator Filters