Case Study: Alight boosts brand engagement with Nimlok's experiential 20x20 island exhibit

Alight launches a 20x20 experiential trade show exhibit with Nimlok

Alight, a benefits management company, faced the challenge of elevating its trade show presence beyond a rental booth to better reflect its fresh rebranding and innovative personality. Their goal was to create an engaging exhibit that would appeal to both young professionals and seasoned industry experts. To achieve this, they partnered with exhibit solutions expert Nimlok Chicago for a custom display.

Nimlok designed and built a 20' x 20' custom island exhibit that prioritized engagement through an open-concept layout and multi-sensory experiences. The solution featured a bold hanging structure for branding and a central interactive Simon-Says style game that attracted attendees with lights and sound. The exhibit successfully created a fun, experiential environment that allowed Alight to connect with customers and significantly boost its brand presence on the show floor.

Alight