Case Study: American Bankers Association achieves AMS modernization and a transformed member experience with Nimble AMS

Nimble AMS is the clear winner for innovative associations

The American Bankers Association (ABA), a trade organization supporting more than two million bank employees since 1875, needed to replace an over-customized, outdated association management system. ABA wanted a modern AMS that preserved its investment in Salesforce, improved member prioritization and communication, and enabled greater innovation across its 350 staff and programs.

After an RFP and consultant-led selection, ABA chose Nimble AMS (Salesforce-based) and went live in July 2021. The platform’s continuous upgrades, myTrailhead training, and seamless integration with Sales, Service, and Marketing Clouds have streamlined operations, improved the member experience, and helped ABA meet and exceed its organizational goals.

American Bankers Association

Sandy Minners

Senior VP, IT Client