Case Study: Marine Corps Association & Foundation improves member retention with Nimble AMS

Marine Corps Association & Foundation cuts lapsed memberships by 1,000 a month with Nimble AMS

The Marine Corps Association & Foundation faced a challenge with their inflexible association management software, which required extensive customization, prevented them from keeping up with upgrades, and made online member engagement difficult. They turned to Nimble AMS for a modern, easy-to-use member management solution built on the Salesforce platform.

Nimble AMS implemented a solution leveraging its Nimble AMS Prediction Builder and Salesforce Einstein AI to automatically identify members at high risk of lapsing. This resulted in a significant return on investment sooner than expected, with the association now able to process memberships and run reports much faster and save an estimated 1,000 memberships from lapsing each month.

Marine Corps Association & Foundation