Case Study: Marine Corps Association & Foundation achieves higher member retention and halves processing time with Nimble AMS

Improving member retention with Nimble AMS Predictions and Salesforce Einstein AI

Marine Corps Association & Foundation (MCA&F), a 77,000‑member, century‑old professional association, was hamstrung by a heavily customized, hard‑to‑upgrade AMS that slowed dues processing and reporting, limited online member engagement, and contributed to roughly 1,000 monthly membership lapses.

MCA&F moved to Nimble AMS (built on Salesforce) and implemented Nimble AMS Prediction Builder powered by Salesforce Einstein to automatically flag at‑risk members and suggest retention actions. The change renewed 25% of high‑risk members, cut dues processing and reporting/analytics time in half, and improved online engagement through the Nimble AMS Community Hub.

Marine Corps Association & Foundation

Jaclyn Baird

Director of Membership Services