Case Study: American Hotel & Lodging Association (AHLA) achieves real-time member insights and streamlined reporting with Nimble AMS

How Nimble AMS empowers organizations to evolve

The American Hotel & Lodging Association (AHLA), which represents 32,000 members across the hotel industry, struggled with fragmented data and inconsistent, manual reporting that undermined staff productivity and made it difficult to track member activity and engagement.

By implementing Nimble AMS, AHLA consolidated member data into a single, cloud-based platform with built-in reporting, AI-driven insights, and continuous upgrades—streamlining processes, reducing redundancies, improving staff efficiency, and providing reliable access to member activity to boost engagement.

Alberta Hotel and Lodging Association (AHLA)

Michael Blake

Chief Technology Officer