Case Study: Greater Rochester Chamber of Commerce achieves digital transformation and streamlined member services with Nimble AMS

Found transformation with Nimble AMS

The Greater Rochester Chamber of Commerce, serving a nine-county Finger Lakes region, rebranded in 2015 and needed to modernize its outdated association management software (AMS) and website. Their nearly 20‑year‑old system produced manual, time‑intensive processes, siloed sales data, limited integrations and a costly looming upgrade that wouldn’t support growth or better member service.

They implemented Nimble AMS (a Salesforce‑based solution) with an integrated website and Community Hub, consolidating member records, enabling online renewals and product ordering, and giving staff mobile access and actionable dashboards. The result was streamlined operations, more members paying online, a 360° view of members that improved service and decision‑making, and a scalable technology platform for future innovation.

Greater Rochester Chamber of Commerce

Bill Anderson

Senior Director