Case Study: Massachusetts Dental Society achieves 25% increase in Yankee Dental Congress online store sales with Nimble AMS

Enhanced ROI, greater member value, and more through digital transformation with Nimble AMS

The Massachusetts Dental Society (MDS), a 5,000‑member constituent of the ADA serving about 80% of Massachusetts dentists, was struggling with a heavily customized association management system that broke during upgrades, was costly to maintain, and was difficult to use. The organization needed a more reliable, cost‑effective AMS built on the Salesforce platform that would simplify workflows and support modern member services.

MDS moved to Nimble AMS and integrated Freestone LMS, Core‑apps event tools, and Salesforce Marketing Cloud to create a branded member portal, online learning, automated dues and donation processing, and an online store for its Yankee Dental Congress. The digital transformation saved staff time, increased member and sponsor value, improved ROI, enabled a distributed workforce, and drove a 25% increase in sales through the event’s online store.

Massachusetts Dental Society

Nicole Bowen

Digital Solutions Architect