Case Study: LeadingAge achieves centralized member data and operational efficiency with Nimble AMS

Chose Nimble AMS for Ecosystem and Configuration Capabilities

LeadingAge is a national association of about 6,100 members serving the full spectrum of aging and care services. Its legacy association management system lacked flexibility and modern CRM features, forcing duplicate data entry, creating data silos across events and partner systems, and failing to support required workflows, approvals and demographic tracking.

LeadingAge implemented Nimble AMS on the Salesforce platform to create a single, extensible system for accounts, transactions, events and member history, with built‑in CRM usability and integration capabilities (including internal collaboration via Chatter). The result is centralized data with fewer silos, automated workflows, improved operational efficiency and member engagement visibility, and a platform positioned for future growth and innovation.

LeadingAge