Case Study: Minnesota Department of Health promotes walking for arthritis relief with Nighthawk Marketing

Minnesota Department of Health launches 114-page campaign toolkit with Nighthawk Marketing

The Minnesota Department of Health sought to promote walking among adults with arthritis to relieve joint pain and needed an experienced marketing vendor to plan and manage a comprehensive outreach campaign. They partnered with Nighthawk Marketing to develop this initiative.

Nighthawk Marketing created the "Let's Walk Minnesota" campaign, which included extensive research, the development of marketing materials, and a detailed Partner Toolkit. The solution's success was measured by Nighthawk Marketing tracking a significant increase in enrollment for walking programs and a rise in web traffic to the campaign's dedicated URL.

Minnesota Department of Health