Case Study: Minnesota Department of Commerce improves website usability with Nighthawk Marketing

Minnesota Department of Commerce modernizes its website for 250,000 licensed professionals with Nighthawk Marketing

The Minnesota Department of Commerce needed to modernize its website to improve usability and help consumers and businesses more easily find information and complete tasks. They engaged Nighthawk Marketing for its expertise in user experience research, content strategy, and implementation using a Tridion and Drupal-based solution.

Nighthawk Marketing conducted extensive UX research, including card sorting exercises and user panel feedback, to develop a new information architecture and responsive design. The solution resulted in a completely redesigned website with a home site and six topical subsites, featuring streamlined content and improved mobile compatibility to better serve all users.

Minnesota Department of Commerce