Case Study: CaringBridge deepens patient connections with Nighthawk Marketing

CaringBridge deepens engagement with Nighthawk Marketing after nearly 2 billion visits

CaringBridge, a nonprofit providing a central online platform for individuals to share health updates, needed to expand its services and deepen user connections. To support a new brand awareness campaign and meet these goals, they partnered with the vendor Nighthawk Marketing for services including web design, development, and social media strategy.

Nighthawk Marketing implemented a comprehensive digital solution, which included a responsive website redesign for all devices and the creation of user-generated content tools like the "Share Your Heart" video portal and "Share Your Story" microsite. They also developed a library of engaging social media content to help increase audience engagement and sharing. As a result of this partnership, Nighthawk Marketing helped CaringBridge, a site with nearly two billion visits, modernize its platform and strengthen its mission to connect people during health journeys.

CaringBridge