Case Study: Laurel Hill Cemetery engages new audiences with Night Kitchen Interactive's mobile walking tour app

Laurel Hill Cemetery launches 38-stop mobile walking tour with Night Kitchen Interactive

Night Kitchen Interactive collaborated with Laurel Hill Cemetery to address the challenge of making a historic cemetery appealing to a new generation of visitors, including young friends of the cemetery, casual park visitors, and history enthusiasts.

The vendor created a mobile walking tour app for iOS and Android, leveraging a third-party platform to focus resources on compelling storytelling. The solution included three distinct tours with 38 GPS-based audio stories, rich soundscapes, archival photographs, and an original musical score. This whimsical and accessible approach successfully engaged new audiences, with positive feedback noting its success as an engaging history lesson that entices visitors to return for more stories.

Laurel Hill Cemetery