Case Study: IQM Achieves 2x Team Efficiency with Nifty Technologies

How IQM uses Nifty to bridge the gap between their Product and Engineering teams for 2x efficiency

IQM, an audience intelligence and media buying platform for political campaigns and advocacy groups, needed a better way to connect its product and engineering teams. Before switching, the company was juggling multiple tools for planning, sprint execution, and communication, which made collaboration slow and fragmented. IQM chose Nifty Technologies to streamline its work across teams.

With Nifty Technologies, IQM centralized product docs, discussions, milestones, tasks, direct messaging, and overview tracking in one platform. This aligned product and engineering workflows and helped the company achieve a reported 2x efficiency gain, or a 100% increase in team efficiency, while also improving visibility into project progress, blockers, and workload balance.

IQM

Bhargav Patel

Founder and Chief Executive Officer