Case Study: Veris Insights boosts talent acquisition branding and digital experience with Niftic

Veris Insights evolves its brand and digital platform with Niftic

Veris Insights, formerly known as Ivy Research Council, faced a challenge as its legacy name no longer reflected its expanded product offerings and broader vision beyond university recruiting. This misalignment limited perception and growth. To match its ambition, the company partnered with vendor Niftic for a comprehensive brand evolution.

Niftic implemented a full rename to Veris Insights and developed a new brand strategy, visual identity, and suite of digital products including a refreshed website and a membership platform. The solution repositioned the brand around trust and innovation, resulting in a unified identity designed to scale. The new digital tools prioritize client conversion and value, positioning Veris Insights to lead in the talent acquisition industry for years to come.

Veris Insights