Case Study: SEE International boosts donor engagement and fundraising with Niftic

SEE International drives 700,000 impressions with 8.9% engagement using Niftic

SEE International, a nonprofit organization, faced the challenge of amplifying the impact of its award-winning short film, "Second Sight," to convert viewer attention into long-term donor support and brand building. They partnered with the vendor Niftic for a comprehensive solution involving digital strategy, brand strategy, UI/UX design, and conversion rate optimization (CRO).

Niftic implemented a digital campaign centered on an immersive, conversion-optimized microsite and a gated content strategy to capture leads. This approach successfully generated over 700,000 unique impressions on social media with an engagement rate of 8.9%, significantly exceeding industry benchmarks. Most importantly, Niftic's solution fueled rapid growth for SEE International's email list with mission-aligned leads, transforming the film into a powerful movement for change.

SEE International