Case Study: Salt Lake County modernizes its civic brand with Niftic

Salt Lake County modernizes its civic brand with Niftic for 1M+ residents

Salt Lake County faced a challenge with its outdated and inconsistent brand system, which led to fragmented digital standards and confusing materials for residents. The vendor, Niftic, was engaged to provide brand strategy, visual identity, and digital strategy services to modernize the system without losing established trust.

Niftic's solution was to evolve the brand rather than replace it, refining the logo, expanding the color palette and typography, and prioritizing accessibility to WCAG 2.2 standards. The results included a scalable system that ensured consistency across all departments, reduced internal workload, and provided residents with a clearer, more trustworthy experience. Niftic also delivered a comprehensive Digital North Star and governance strategy to future-proof the County's brand.

Salt Lake County