Case Study: Salt Lake City Redevelopment Agency celebrates 50 years of community impact with Niftic

Salt Lake City Redevelopment Agency celebrates 50 years of community impact with Niftic

The Salt Lake City Redevelopment Agency (RDA) faced the challenge of celebrating its 50-year legacy in a way that was more impactful than a standard report. They needed a multi-channel campaign to honor their history of community development while also positioning the agency for the future. They partnered with the vendor Niftic for a comprehensive solution involving visual identity, web design, and print design.

Niftic implemented a campaign featuring a commemorative book, a redesigned website with improved UX, event branding, and social media assets. The solution made the RDA’s complex civic story more visible and engaging for residents. As a result, Niftic's work successfully reintroduced the RDA to the city, ensuring both longtime partners and new audiences understood its deep history and bright future.

Salt Lake City Redevelopment Agency