Case Study: Kiva achieves product-led growth and greater lending engagement with Niftic

Kiva expands impact with Niftic after facilitating $1.5 billion in loans

Kiva, a non-profit crowdfunding platform for microloans, partnered with Niftic to explore how a more intuitive user experience could drive greater lending and deeper engagement. Their challenge was to supercharge their product-led growth to further their mission of expanding financial access to underserved communities worldwide.

Niftic implemented a strategic design thinking process to uncover user insights, which led to the development of new strategies and product features. A key insight was that younger users were more inspired by broad cause areas, so Niftic helped reframe the product experience to spotlight categories like Women’s Entrepreneurship. The solution involved data-informed A/B experimentation, resulting in a product that resonated more deeply with users and built a stronger foundation for ongoing innovation.

Kiva