Case Study: International Rescue Committee elevates its first fundraiser in six years with Niftic

International Rescue Committee raises $100,000 with Niftic

The International Rescue Committee (IRC) in Utah engaged Niftic to design a visual system for its first fundraising dinner in six years. The challenge was to create a celebratory yet urgent tone for the event, which needed to resonate with three distinct audiences: longtime supporters, prospective civic leaders, and the refugee families the IRC serves. The goal was to raise funds and elevate the profile of the IRC's local work.

Niftic designed a high-contrast visual system anchored by the IRC's signature upward arrow, a bold typographic treatment, and custom topographic illustrations reflecting Utah's landscape. This flexible system was applied across all print and digital collateral, from large signage to email banners. The event successfully reached its $100,000 fundraising target and, more importantly, significantly raised awareness of the IRC's mission within the Utah community. Niftic provided editable templates to empower the local team to maintain the system for future use.

International Rescue Committee