Case Study: Drive Electric Campaign builds a trusted digital platform for clean transportation with Niftic

Drive Electric Campaign accelerates toward $1 billion goal with Niftic

The Drive Electric Campaign (DEC), a major initiative aiming to accelerate the global transition to zero-emission road transportation, needed a brand and digital experience to match the ambition of its mission and help build momentum for its $1 billion funding goal. They turned to the vendor Niftic for services including brand strategy, visual identity, digital strategy, and UI/UX design.

Niftic designed a visual identity and digital platform rooted in clarity, credibility, and urgency to educate, motivate, and inspire users. The solution included a custom logo, a clean modern UI, and a flexible content management system built for growth. This new powerful identity and digital home equipped the campaign to scale its influence, having already crossed the halfway mark of its funding goal with a $300 million commitment announced at the TED Countdown Summit.

Drive Electric Campaign