Case Study: Change.org achieves sustainable growth with Niftic

Change.org reaches 500 million users with Niftic

Change.org, a major social platform for petitions and social change, partnered with the product-led growth consultancy Niftic to achieve sustainable growth. Their challenge was to improve user engagement and key business metrics, including amplification, monetization, and membership revenue, through customer-centric product development.

Niftic implemented a solution involving user research, data analysis, and A/B testing to identify and optimize pain points in the user journey. They designed experiments for social sharing, payment methods, and membership entry points. As a result, Niftic helped Change.org create a more user-friendly platform that attracts and retains more users, enabling the organization to reach aggressive business metrics and maintain sustainable growth.

Change.org