Case Study: Associated Medical Schools of New York achieves a clearer, more engaging digital presence with Niftic

Associated Medical Schools of New York (AMSNY) streamlines content management with Niftic

The Associated Medical Schools of New York (AMSNY) needed a website that better reflected its mission and more effectively engaged its key audiences of policymakers, students, and funders. Their existing site was cluttered and created barriers to finding information, preventing a memorable digital presence. They partnered with the vendor Niftic for a comprehensive solution involving visual identity, messaging, and UI/UX design.

Niftic delivered a redesigned website with a clean, minimalistic aesthetic, a refined color palette, and a reimagined navigation system. Built on a WordPress and PHP tech stack enhanced with Advanced Custom Fields, the solution provided AMSNY with a scalable and user-friendly CMS. This empowered their team to easily manage content and updates independently, resulting in a bold, dynamic, and purpose-driven platform built to amplify their impact and connect with their audiences.

Associated Medical Schools of New York (amsny)