Case Study: Wildflower Pantry attracts new local customers and boosts revenue with Nift

Wildflower Pantry - Customer Case Study

Wildflower Pantry, a grocery store and healthy food market in Brighton, MA, wanted to build local awareness, but its online campaigns and print ads in Boston publications weren’t reaching the right customers. The business turned to Nift for a way to attract new patrons more effectively.

With Nift, Wildflower Pantry offered promotional gifts to bring in people who were local and interested in its category, helping the store discover quality new customers from the right geography. The results included 93% new customers sent via Nift and more than $3,600 in revenue brought in, with the average Nift customer spending 58% over the value of their gift.

Wildflower Pantry

Kerry Kokkinogenis

Owner