Case Study: Wagon Wheel boosts repeat customers and revenue with Nift

Wagon Wheel - Customer Case Study

Wagon Wheel, a farm stand nursery in Lexington, MA, needed a better way to bring in the right customers and encourage repeat visits while honoring its long family legacy. They used Nift to help match the business with customers who were likely to love plants and fresh produce and return again.

With Nift, Wagon Wheel was able to identify valuable new customers, thank them with relevant offers, and track repeat behavior through its dashboard. The results were strong: 50% of Nift customers returned within a month, 90% of customers said they would recommend Wagon Wheel, and the business projected $100k in expected revenue from Nift customers, with customers spending twice the value of their gift on average.

Wagon Wheel

Nick Cannalonga

Owner