Case Study: Vibrant Beauty Salon drives new local customers with Nift

Vibrant Beauty Salon - Customer Case Study

Vibrant Beauty Salon, a Boston South End beauty business run by Kulwinder Kaur and Pardeep Singh, wanted to grow its local customer base beyond the clients Kaur had brought from a previous salon. After testing other marketing methods like Groupon, Yodle, and SEO, the salon needed a way to attract nearby customers who would be a good fit and more likely to return.

Nift provided Vibrant Beauty Salon with a targeted gift-card marketing solution, offering $10 toward salon services through its invitation-only network and matching gifts to likely local customers. The results were strong: Nift customers were highly local, with most living within a mile, 78% said they intended to come back, average spend was $28 above the gift value, and 61% would recommend Vibrant to a friend.

Vibrant Beauty Salon

Pardeep Singh

Owner