Case Study: Smith Commons drives new customer visits and repeat business with Nift

Smith Commons - Customer Case Study

Smith Commons, a restaurant and bar on H Street NE in Washington, DC, wanted a better way to bring in new guests, support its neighborhood, and encourage repeat visits. To help with that, the team used Nift, a customer-acquisition and gift card platform designed to introduce businesses to nearby consumers.

With Nift, Smith Commons gave gift cards to diners, bringing in first-time visitors who often came with friends and returned again. The restaurant reported that most customers spent more than the gift value, and that Nift had generated an additional $5,700 in revenue. Smith Commons also saw strong loyalty and word-of-mouth results, with 86% of customers planning to or already having returned, and 68% recommending the restaurant to friends.

Smith Commons

Ron McNeiLL

General Manager