Case Study: Silliman Massage & Bodywork achieves local customer growth and repeat business with Nift

Silliman Massage & Bodywork - Customer Case Study

Silliman Massage & Bodywork, a Providence-based massage practice led by Tiffany Silliman Cohen, wanted a more effective way to attract local, high-quality clients and encourage repeat business. After trying coupon-style promotions, Yelp ads, and traditional gift cards, the team looked for a grassroots marketing solution that would help the business stand out in the local wellness community.

Using Nift, Silliman Massage & Bodywork joined a curated local business network where customers were thanked with Nift cards and could select wellness offers like massage credits. The results were strong: the business reported that Nift brought in the biggest draw of new clients because they were local, and Balance Acupuncture & Oriental Medicine saw 75% of customers return or intend to return. Nift also helped increase word of mouth, support retention, and provide simple tracking data on offer views and redemptions.

Silliman Massage & Bodywork

Tiffany Silliman Cohen

Co-tenant