Case Study: Masa fills tables with repeat customers with Nift

MASA - Customer Case Study

Masa, a Latin kitchen and tequila bar in Boston, had tried other marketing platforms but found that few actually brought real diners into the restaurant. Looking for a better way to attract customers who would truly visit and potentially return, the team chose Nift.

Using Nift’s customer acquisition platform, Masa brought in new guests who spent more than the value of the gift card and often came back again. The results were strong: customers spent an average of $68.43, or 164% more than the gift value, 54 new customers redeemed a Nift card each month, 82% intended to return, and 70% would recommend Masa to a friend.

Masa

Matthew Mazzotta

Director