Case Study: Fabletics achieves 10x order growth without increasing CPA with Nift

Fabletics drives 10x order growth without increasing CPA with Nift

Fabletics, a global e-commerce brand with millions of VIP members, faced the challenge of scaling new customer acquisition efficiently while maintaining its cost-per-acquisition (CPA). The company wanted to reach high-intent consumers in a way that felt aligned with its brand experience.

Nift implemented a solution that presented Fabletics gift offers to consumers during opt-in "thank-you" moments across its partner network. This approach, which involved consumers selecting the brand from a curated category before receiving an offer, ensured engagement began with declared interest. As a result, Fabletics successfully scaled its order growth by 10 times without increasing its CPA.

Fabletics