Case Study: Cambridge Spirits boosts foot traffic and repeat sales with Nift

Cambridge Spirits - Customer Case Study

Cambridge Spirits, a craft beer, wine, and spirits shop in Kendall Square, needed a measurable, targeted way to bring more nearby office workers and neighborhood customers into the store. Owner Charlie Marquardt wanted a marketing platform that could drive foot traffic and attract the right local audience, and he turned to Nift for help.

Nift provided an invitation-only neighborhood gifting program, using virtual or physical Nift cards to reach customers who frequented other local businesses. The results were strong: Cambridge Spirits reported that 87% of Nift customers would recommend the store, 85% returned within a month or intended to, and Nift-driven customers were expected to generate $12,137 in annual revenue. Cambridge Spirits also saw repeat purchases of $50 to $100 per visit, making Nift a measurable driver of new and returning business.

Cambridge Spirits

Charlie Marquardt

Owner