Case Study: B-Lush Spa drives new local customers and repeat business with Nift

BLush Spa - Customer Case Study

B-Lush Spa, a day spa in Waltham, MA, was looking for a better way to reach new local customers and grow beyond its existing repeat client base. Founder Arlene Maserejian had tried Facebook ads without seeing a return, so she needed a more effective marketing solution to attract nearby prospects and bring them into the spa for services like facials, massages, laser hair removal, and makeup.

Nift helped B-Lush Spa generate new local awareness through its curated, invitation-only gift program, which let the spa offer redemption-based promotions to targeted consumers. Using Nift, B-Lush reached new customers from neighboring towns, with 78% of redeemers intending to return, 22% already returning within four weeks, and 87% saying they would recommend the spa to a friend. Maserejian also reported that clients were booking additional services, showing that Nift drove both repeat business and word of mouth.

BLush Spa

Arlene Maserejian

Founder