Case Study: Back Bay Boxing Drives More New Members with Nift

Back Bay Boxing - Customer Case Study

Back Bay Boxing, a community-focused boxing studio in Boston, wanted an easy way to bring in new customers while staying true to the welcoming, neighborhood feel owner John Murray envisioned. After discovering Nift, Murray signed up to use the service as a simple way to introduce first-time visitors to the studio and show appreciation to new faces.

With Nift, Back Bay Boxing gave out gift cards that offered new customers a free trial pack, helping drive foot traffic and encourage repeat visits. The results were strong: Nift reported that 33% of customers had returned after 30 days, and 89% would recommend Back Bay Boxing to friends, showing measurable impact on retention and word of mouth.

Back Bay Boxing

John Murray

Owner and Founder