Case Study: The Procopio Companies boosts leasing velocity with Nickerson’s award-winning marketing campaign

The Procopio Companies boosts Caldwell leasing velocity with Nickerson in a 2022 award-winning campaign

The Procopio Companies, a full-service development, construction, and management firm, faced the challenge of increasing leasing velocity at their Caldwell multifamily property in Lynn, MA. They engaged the vendor Nickerson to create a multi-pronged marketing campaign to meet this goal.

Nickerson developed a high-energy campaign featuring attention-grabbing visuals and a partnership with Gordie Gronkowski, Jr. The solution included dynamic billboards, MBTA ads, and an integrated social media strategy. The award-winning campaign was a creative success, significantly boosting engagement for the property and earning a Platinum Hermes Creative Award for Best in Strategic Marketing & Advertising.

The Procopio Companies